Mark Zuckerberg announced on Tuesday that Facebook is launching “Facebook Shops“, a brand new feature that will allow small businesses to set up shop online and sell seamlessly through the Facebook group of apps, including Facebook, Instagram, Messenger, and WhatsApp.
This is another attempt to corner the online shopping market as Facebook pushes further into eCommerce once more by rolling out Facebook Shops to the world. Making it easier for small businesses to set up shop online through Facebook and Instagram.
It isn’t the first time that Facebook has tried to enter the eCommerce market, as there is already the ability to create a shop on Facebook pages. However, with Facebook’s track record of privacy issues such as the Cambridge Analytica scandal back in early 2018, people have been reluctant to jump on board with worry about their personal details getting into the wrong hands.
Although that said, Facebook has learned a lot from that and back on March 6th 2019 Mark Zuckerberg talked about “A Privacy-Focused Vision for Social Networking” for the Facebook group of platforms. We’ve already seen a lot of more security conscious changes in those apps and these will only help people feel safer with their information on Facebook.
So now may be a perfect time for them to try again. Since the Coronavirus pandemic, more people are spending time online during their time in lockdown or self-isolation and are finding ways to keep in touch with their friends and family, and social networks such as Facebook have seen a huge surge in usage of their apps.
With people in lockdown and self-isolation they still have to live, and online shopping for certain products has been an essential way to survive, so people have had to adapt and learn how to use internet shopping for their essential products. Some industries have seen massive demand for their products, supermarkets especially, but as people are restricted to venturing too far they have started to use local small businesses more.
With Facebook Shops it gives small businesses another outlet to sell their products through the largest social networking platform in the world and connect online with customers wherever and whenever it is easier and convenient for them.
Facebook Shops are free and easy to create, and if you already had a shop setup previous to the launch then it will simply convert to the new version. You can create a new shop through Facebook or Instagram and you’ll also be able to converse with your customers through WhatsApp and Messenger.
We’re really excited by this new feature from Facebook and we look forward to seeing many more small businesses setting up their very own online shop.
If you want more information on how Facebook shops work or want to get setup when they are rolled out to you, get in touch with us and we’ll be happy to get you all ready for online sales.
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